An online magazine/blog called Refueled. It is all about country design with a modernized twist. For a long time I have called this style industrial country but I think their tag line captures the essence of the style - alternative country. Alternative because it incorporates many things that would have not been considered "country" by most country afficianados. It is far from mainstream and really interesting. One of my favorite books, Found Style, touched on this subject years ago but still remained fairly mainstream.